Gulfa
Rebranding
2023
Client : Gulfa
Agency : Brandinc., Dubai
Project manager: Amr Rostom
Creative Strategy : Amr Rostom
Designer: Rajlal
Brand Identity
Product Packaging Redesign
Brand Identity Guidlines
Digital Branding
Case
In collaboration with Brandinc.ae, I've worked on the branding for Gulfa Mineral Water and Processing Industries LLC, the GCC's pioneering bottled mineral water company established in 1975. Stemming from the natural springs of the UAE, Gulfa has upheld exceptional processing and manufacturing standards, earning trust as a household name. Over the years, Gulfa has cemented its position as a staple in shelves and fridges across the region, symbolizing purity, quality, and reliability.
Stemming from the natural springs of the UAE, Gulfa Mineral Water and Processing Industries LLC was founded in 1975 as the GCC’s first bottled mineral water.
Along the years, Gulfa has maintained high quality processing and manufacturing standards and has become a trusted household name, making it a staple in shelves and fridges throughout the region.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand Identity
The Gulfa logo blends modern English and Arabic typography, highlighting the brand's innovation and cultural legacy. Crafted by hand, the bespoke font mirrors Gulfa's contemporary style while staying true to its heritage.
The water wave effect within the 'L' symbolizes the purity and dynamism of Gulfa's mineral water. Moreover, the 'L' serves as a caring hand, embodying Gulfa's values of trust and reliability, strengthening its dedication to quality and customer well-being.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand Colours
Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand Colours
Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.
Brand Colours
Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.
Typography
The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Brand’s Pride
Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.
In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.
Typography
The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.
Typography
The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.
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Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.
Thank you for scrolling
Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.
Our wells, your well-Being
Thank you for scrolling
Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.