Gulfa

Rebranding

2023

Client : Gulfa


Agency : Brandinc., Dubai
Project manager: Amr Rostom


Creative Strategy : Amr Rostom


Designer: Rajlal

Brand Identity


Product Packaging Redesign
Brand Identity Guidlines
Digital Branding

Case

In collaboration with Brandinc.ae, I've worked on the branding for Gulfa Mineral Water and Processing Industries LLC, the GCC's pioneering bottled mineral water company established in 1975. Stemming from the natural springs of the UAE, Gulfa has upheld exceptional processing and manufacturing standards, earning trust as a household name. Over the years, Gulfa has cemented its position as a staple in shelves and fridges across the region, symbolizing purity, quality, and reliability.

Name

Stemming from the natural springs of the UAE, Gulfa Mineral Water and Processing Industries LLC was founded in 1975 as the GCC’s first bottled mineral water.

Along the years, Gulfa has maintained high quality processing and manufacturing standards and has become a trusted household name, making it a staple in shelves and fridges throughout the region.

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Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

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Brand Identity

The Gulfa logo blends modern English and Arabic typography, highlighting the brand's innovation and cultural legacy. Crafted by hand, the bespoke font mirrors Gulfa's contemporary style while staying true to its heritage.

The water wave effect within the 'L' symbolizes the purity and dynamism of Gulfa's mineral water. Moreover, the 'L' serves as a caring hand, embodying Gulfa's values of trust and reliability, strengthening its dedication to quality and customer well-being.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

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Brand Colours

Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

Brand Colours

Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.

Brand Colours

Gulfa Mineral Water's brand colors are inspired by the natural beauty of the UAE's landscapes, reflecting the purity and vitality of our water sourced from its springs. With hues reminiscent of azure skies, desert sands, and rocky terrains, our colors embody our commitment to quality, sustainability, and community well-being.

Name

Typography

The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

Brand’s Pride

Gulfa was founded as the first water company in the GCC and has since raised the standards of our bare necessity of water consumption. The springs in Masfout that are surrounding the foundation of Gulfa have been naturally flowing through centuries, and it is through Gulfa that we are able to consume such mineral-enriched water to our convenience.

In addition to producing some of the richest and finest water, Gulfa Water Company prides itself in being a family tradition in all senses, with its employees at the helm. With most of its employees having lived on the grounds and worked for Gulfa for decades, Gulfa prides itself on its employees being a community that works together as a family. With a family driven approach, and with a desire to protect the environment, Gulfa is continuously seeking ways to become more eco sustainable by implementing various initiatives to reduce usage of plastic and move towards a solar energy approach.

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Typography

The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.

Name
Name

Typography

The choice of the Nunito Sans font family reflects Gulfa Mineral Water's commitment to modernity and reliability. Its clean, contemporary appearance and excellent readability align perfectly with the dedication to quality and innovation.

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Thank you for scrolling

Please note: Only a selection of my works is featured on this website. 
For more design samples, visit my Behance portfolio.

Thank you for scrolling

Please note: Only a selection of my works is featured on this website. 
For more design samples, visit my Behance portfolio.

Our wells, your well-Being

Thank you for scrolling

Please note: Only a selection of my works is featured on this website. 
For more design samples, visit my Behance portfolio.

Name
Name

Our wells, your well-Being

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM