Peak Realty

Branding

2022

Client : Peak Realty Dubai
Project manager: Amr Rostom


Creative Strategy : Youssef Mansour


Designer: Rajlal

Brand Identity
Brand Identity Guidlines
Brand Collateral Development
Digital Branding
Print Design

Peak Realty

Branding

2022

Client : Peak Realty Dubai
Project manager: Amr Rostom


Creative Strategy : Youssef Mansour


Designer: Rajlal

Brand Identity
Brand Identity Guidlines
Brand Collateral Development
Digital Branding
Print Design

Peak Realty

Branding

2022

Client : Peak Realty Dubai
Project manager: Amr Rostom


Creative Strategy : Youssef Mansour


Designer: Rajlal

Brand Identity
Brand Identity Guidlines
Brand Collateral Development
Digital Branding
Print Design

Case

The new brand identity captures the premium offering and elevated qualities of PEAK Realty, while also adapting to the changing needs and environments in which it operates.

In collaboration with Brandinc.ae, we crafted the branding for PEAK Realty, a luxury real estate firm in Dubai Downtown. Focused on values like Premium, Excellence, Advancement, and Knowledge, we aimed to convey sophistication and innovation. Our strategic approach highlights futuristic designs and sustainable technologies, reflecting PEAK's commitment to setting new standards in luxury living.

Name

Brand Attributes

premium \ excellence
advancement \ knowledge
city elegance \ signature residences \ contemporary comfort \ classic
sophistication

PEAK Realty embodies premium excellence, advancement, and knowledge, offering city elegance and signature residences merging contemporary comfort with classic sophistication in Dubai Downtown.

Brand Attributes

premium \ excellence
advancement \ knowledge
city elegance \ signature residences \ contemporary comfort \ classic sophistication
premium \ excellence
advancement \ knowledge
city elegance \ signature residences \ contemporary comfort \ classic
sophistication

PEAK Realty embodies premium excellence, advancement, and knowledge, offering city elegance and signature residences merging contemporary comfort with classic sophistication in Dubai Downtown.

Name
Name

The logo for PEAK Realty integrates a Futura Light font with a distinctive "A" featuring an upward arrow shape, symbolizing advancement and progress. The gradient effect creates a sense of peak elevation, while the perspective hints at architectural elements, representing the brand's commitment to premium excellence in real estate, particularly in Dubai Downtown.

Name
Name
Name

Typography

JOST MD BT - PRIMARY

AB\C
ontemporary

JOST BK BT - PRIMARY

MNO\P
remium

Manrope -Regular - Secondary

Experience City Elegance with Peak Realty.
Our Signature Residences combine contemporary comfort with Classic Sophistication in the city's core.

Typography

JOST MD BT - PRIMARY

AB\C
ontemporary

JOST BK BT - PRIMARY

MNO\P
remium

Manrope -Regular -Secondary

Experience City Elegance with
Peak Realty.
Our Signature Residences combine contemporary comfort with Classic Sophistication in the city's core.

Name
Name

The Visual Identity

These elements will come together to create a strong and consistent visual identity. Utilising different materials, textures and effects in all collaterals to bring the brand to life.

The Visual Identity

These elements will come together to create a strong
and consistent visual identity. Utilising different materials, textures and effects in all collaterals to bring the brand
to life.

The Visual Identity

These elements will come together to create a strong
and consistent visual identity. Utilising different materials, textures and effects in all collaterals to bring the brand
to life.

Name
Name
Name
Name
Name
Name
Name

Thank you for scrolling

Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.

Thank you for scrolling

Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.

Thank you for scrolling

Please note: Only a selection of my works is featured on this website.
For more design samples, visit my Behance portfolio.

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM

© 2024 Rajlal. All rights reserved.

1:01:21 PM